After establishing a compelling visual and spatial identity, Collab concentrated on growing Folly’s operational footprint and market presence. We positioned the venue as both a sophisticated after-work escape and a premium event destination. Through curated launch events, media engagement, and industry functions, Folly rapidly gained attention from Perth’s hospitality scene. Our strategy centred on delivering consistently elevated service while maintaining an inviting, relaxed atmosphere that encouraged word-of-mouth and repeat business.